Social media training and management from Footprint in Stratford on Avon

Our social media blog

November 2018

How visible are you?

We've all heard the adage; "you've got to be in it to win it". Well now more than ever before, if you want you and your business to succeed, you need to make sure that your target audience:

  1. Know who you are
  2. Understand what you do
  3. Have an opportunity to engage with you either digitally or in person.

Essentially when it comes down to it, for your business to develop and grow, you need to be completely visible!

Just do it!
What do I mean by being visible? I am referring here to making sure that you are proactively doing things. So in accordance with Nike's strapline, you should "just do it". For business success you need to promote yourself, your business, meet new people, inspire confidence and trust and of course get the conversation started, not tomorrow, not next!

This might involves writing blogs and uploading them to your website, making helpful videos and posting them, updating your social media channels, plus commenting and/or sharing other people's content too. And this activity should not just be restricted to the online world either. You need to leave your home/office occasionally to interact with real people at either networking groups, events, meetings, or just to enjoy a one-to-one over coffee with a business colleague.

Relevant and up-to-date
And as everything in this life is now fast-moving and at times chaotic, you need to make sure that you are doing things in a regular and consistent manner. Furthermore, once you have done something like updated your LinkedIn profile or completed an online directory listing, you should be revisiting it frequently to make sure that it is still up-to-date, especially your contact information. If you have some engaging photos use them and try to stay relevant and interesting so you can stand out from the crowd.

But perhaps most important of all, don't forget to check everything, including proofreading, before you click upload, share or post. I've lost count of the number of updates I've read recently where there have been grammatical or spelling mistakes. It's a real turn off for me and most probably countless others. Because let's face it, if you can't get your own promotion done correctly, you will not exactly inspire others to use your services.

Change is good
With technology constantly changing, it's your responsibility to take charge of your profiles so that they appear fresh and engaging. Just recently, and following a very interesting training session, I have made some tweaks to my own LinkedIn profile to ensure it continues to work hard for my business.

So my challenge to you is this, when did you last look at your social media profiles and make any tweaks? And if what's holding you back is time, then look to outsource it. Having an active presence whether it's social media, website or in person will increase your conversion rates over time. And that's a fact!

Did you abandon your social media over the summer?

September 2018

Did you abandon your social media over the summer?

It's tempting isn't it? When the sun shines brightly and the kids break up for their summer break and businesses seem less active than usual, what's the harm in stopping doing something like your social media for a month or so? It won't make a big difference will it?

Don't encourage customers to go elsewhere!
Whilst I agree it's good to spend some time away from your usual routine, it can actually be harmful for your business to stop doing something completely. I mean we've all been to the gym or exercise classes religiously then given it all up and then tried to go back – how hard was that? Your muscles ache and what was easy to achieve previously, seems just that little bit more difficult.

It's the same with your marketing. If you lose consistency, you run the risk of your audience having forgotten about you and they might even find someone else because they aren't being regularly reminded about your business and its services.

Regularity, relevance and consistency
You need to remember that marketing, and social media as one of its many channels, relies on regular, consistent and relevant messaging for ongoing success. Let me share with you an example.

A business colleague that I know heard really good things about social media (mostly from me) and the fantastic results that his competitors received from using it. He set up his own profiles and for three months he focused on Facebook, Twitter and LinkedIn getting some good engagement and business leads. But then he slowed down his efforts before stopping completely. Several months later he categorically told me that "social media doesn't work for me or my business!" Despite my best advice, he refused to consider returning to it.

Stop dabbling!
Well, when you dabble in your marketing, you're right! It won't work. Not because that marketing channel isn't suited to your business, but usually because you didn't maintain it for long enough. The businesses that produce the best results (in terms of generating both leads and sales) are those that are consistent in their marketing. They've regularly been sending clear, consistent messages to potential clients. Not just for weeks or months, but for years. And it helps also to have a realistic strategy or plan in place too, otherwise how will you know if you've achieved what you wanted to?!

You have a choice!
So what's the solution? In my experience if you do want some time away from social media then there are three options for you to consider.

  1. Scheduling
    The beauty of social media is that you can schedule updates and comments in advance, which means you don't have to always be around. I admit it's not entirely foolpoof, but you can have a quick daily check on progress if needs be.
  2. Campaign/competition
    Run a campaign or competition with a suitable end date, so that it takes care of itself for a set period of time. When that time is up, you can review/process the results and resume your complete focus.
  3. Outsourcing
    If 1 and 2 still seem like too much of a commitment, then you can always choose to outsource your social media management to a reputable company. This way you know that the work is being done in a professional and targeted way.