How visible are you?
We've all heard the adage; "you've got to be in it to win it". Well now more than ever before, if you want you and your business to succeed, you need to make sure that your target audience:
- Know who you are
- Understand what you do
- Have an opportunity to engage with you either digitally or in person.
Essentially when it comes down to it, for your business to develop and grow, you need to be completely visible!
Just do it!
What do I mean by being visible? I am referring here to making sure that you are proactively doing things. So in accordance with Nike's strapline, you should "just do it". For business success you need to promote yourself, your business, meet new people, inspire confidence and trust and of course get the conversation started, not tomorrow, not next week...now!
This might involves writing blogs and uploading them to your website, making helpful videos and posting them, updating your social media channels, plus commenting and/or sharing other people's content too. And this activity should not just be restricted to the online world either. You need to leave your home/office occasionally to interact with real people at either networking groups, events, meetings, or just to enjoy a one-to-one over coffee with a business colleague.
Relevant and up-to-dateAnd as everything in this life is now fast-moving and at times chaotic, you need to make sure that you are doing things in a regular and consistent manner. Furthermore, once you have done something like updated your LinkedIn profile or completed an online directory listing, you should be revisiting it frequently to make sure that it is still up-to-date, especially your contact information. If you have some engaging photos use them and try to stay relevant and interesting so you can stand out from the crowd.
But perhaps most important of all, don't forget to check everything, including proofreading, before you click upload, share or post. I've lost count of the number of updates I've read recently where there have been grammatical or spelling mistakes. It's a real turn off for me and most probably countless others. Because let's face it, if you can't get your own promotion done correctly, you will not exactly inspire others to use your services.
Change is good
With technology constantly changing, it's your responsibility to take charge of your profiles so that they appear fresh and engaging. Just recently, and following a very interesting training session, I have made some tweaks to my own LinkedIn profile to ensure it continues to work hard for my business.
So my challenge to you is this, when did you last look at your social media profiles and make any tweaks? And if what's holding you back is time, then look to outsource it. Having an active presence whether it's social media, website or in person will increase your conversion rates over time. And that's a fact!